We are seeking a highly motivated and creative Digital Marketing & Social Media Specialist to manage and grow our online presence. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels, with a strong focus on social media strategy, content creation, analytics, and community engagement.

Key Responsibilities:

Digital Marketing:

• Develop and implement digital marketing strategies aligned with business goals.

• Manage SEO/SEM, email marketing, PPC, and display advertising campaigns.

• Analyze website traffic and performance using tools like Google Analytics, Search Console, and others.

• Optimize website and landing pages for SEO and conversion.

• Collaborate with designers, developers, and content teams to improve the user experience.

• Track and report on key KPIs and ROI for all digital campaigns.

Social Media Management:

• Create, curate, and schedule engaging content across platforms such as Instagram, Facebook, LinkedIn, TikTok, X (Twitter), and YouTube.

• Grow and manage online communities, responding to followers and engaging with influencers/brand advocates.

• Stay current with trends, platform updates, and social media best practices.

• Run paid social media campaigns (e.g., Meta Ads, LinkedIn Ads) to support brand and lead generation goals.

• Monitor social media insights and adjust strategies for better performance.