We are seeking talented Senior Social Media / Digital Marketing Expert to join our team. These roles offer flexible working arrangements, starting with an initial two-week on-site assessment in Lahore, after which successful candidates will have the option to work remotely.

Key Responsibilities:

• Develop, implement, and optimize digital and social media marketing strategies for our clothing (global markets), IT, and 3D printer (New Zealand) businesses.
• Social Media Content Calendar management; full ownership, planning + execution
• Create and manage high-impact campaigns across Website, Facebook, Instagram, TikTok, YouTube, LinkedIn, Google, and Snapchat, among others.
• Conduct keyword research, ad copywriting, and audience targeting to maximize campaign effectiveness.
• Design and implement lead-generation strategies, optimizing the conversion funnel in collaboration with our sales teams.
• Monitor, analyze, and optimize campaigns based on KPIs and ROI, ensuring data-driven adjustments for continuous improvement.
• Image editing (Adobe Suite skills essential)
• Working within Shopify (experience using Shopify preferred)
• New product launch strategies 
• Monthly, quarterly and annual marketing budgeting and forecasting
• Perform A/B testing on ad creatives and targeting strategies to enhance conversion rates.
• Manage a content calendar aligned with marketing goals; collaborate with content creators for high-quality production.
• Engage with online communities, manage follower interactions, and moderate discussions.
• Build relationships with influencers and partners for brand promotion, developing influencer strategies and measuring their success.
• Incorporate SEO and SEM strategies to boost organic and paid reach across platforms.
• Provide regular performance reports, including actionable insights and competitive analysis.
• Stay updated on the latest trends, algorithm changes, and best practices in digital marketing.
• Manage and optimize advertising budgets to ensure maximum ROI.
• Resolve issues related to Meta and Google ad accounts, ensuring smooth campaign operations.
• Review User interface of the websites and suggest improvements.

Qualifications and Requirements:

• At least 5 years of experience in digital and social media marketing, preferably in the Fashion Industry.
• Proven experience in managing campaigns on platforms like Facebook, Google, Pinterest TikTok, YouTube, LinkedIn, and Snapchat.
• Strong analytical skills, with the ability to interpret advertising metrics to drive performance.
• Experience in audience targeting, segmentation, and managing ad budgets effectively.
• Problem-solving skills for managing campaigns under tight deadlines and resolving account issues.
• Bachelor\'s degree in Marketing, Communications, or a related field.
• Excellent communication skills and ability to thrive in a fast-paced, collaborative environment.
• Have a laptop and Internet connection arrangements.