KUALITATEM PVT LTD

• Kualitatem is a Global Consulting, Audit and Assurance company specializing in Software Quality Assurance, Information Security, Technology Process Optimization and Cloud Infrastructure.
• Company and its clientele is spread across the USA, UK, UAE, KSA and Pakistan.

Responsibilities 

• Plan digital media outreach strategy to maximize lead generation; 
• Translating company business and marketing goals to drive inside sales;
• Manage various digital outreach channels to drive campaigns around company services and products; 
• Identify and build right audience; reach them through different channels; engage them through sharing the right content; 
• Ability to forecast, strategize, assemble, manage, and scale the audience-as-corporate-asset 
• Test different value propositions, target groups and messages across different channels to find the best angle to introduce our product and services
• Run continuous campaigns on the strategically developed audience network to build a funnel of potential leads 
• Share analytics with the management and drive discussion on the success and failures of the campaigns 
• Optimize campaigns across multiple channels to deliver the best return on investment.
• To identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mindset
• Maintain consistency in quality of content with viewpoint of public

Requirements; 

• Bachelors/Master degree preferably in Marketing or similar field
• Strong communication skills 
• Ability to meet deadlines while working on team projects