Responsibilities:

• Managing social media channels (Facebook, Twitter, Pinterest, Instagram, Flickr, YouTube) and editorial calendar to ensure content is timely, relevant and engaging
• Developing, implementing the digital marketing campaigns
• Social Media Marketing: Design, create and optimize social media campaigns and to create content for social media channels.
• EDM: Assist in planning and creation of strong email marketing campaigns for promotion of company online products.
• PR: Managing PR and outreach relations with influences, news, blog sites, bloggers and more.
• Monitor trends in social media tools, applications, channels, design, and strategy
• Keep up to date and informed on new social media trends and adapt accordingly
• Ensure proper messaging is being executed online on all Social Media Platforms
• Manage and maintain the organization’s website(s)
• Write and optimize content for the website and social networking accounts such as Facebook and Twitter
• Track and analyses website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material to supplement online products
• Attend product launches and networking events